A different kind of Advertising Agency.
A different kind of Advertising Agency.
Our company was founded in 2013 with the mission of helping businesses grow through strategic marketing campaigns. Since then, we have worked with clients from various industries and have helped them achieve their marketing and sales goals. Persuade has the team and know-how to get results.
We have over 30 years of experience in consulting, advertising, marketing, direct marketing and sales. We have worked with global brands and diverse industries, including financial services, lifestyle brands, automotive, engineering, and medical.
Our advertising strategies and strategic marketing techniques will get you the results you need.
We are passionate about what we do and are committed to staying up-to-date with the latest marketing trends.
We're not like your typical, local ad agency. We dig deep and we provide a unique perspective that helps your organization stand out and see results.
We do our due diligence and review all aspects of your business. Whether your organization is 100 years old or a start-up, we take the time to listen and learn about what is working and what's not and create solutions.
Our process is proven and sets the stage for the entire communications plan. We work in stages, so that you are not overwhelmed and so that everything is based on a sound strategy.
Union Park Automotive Group, a family-owned business that has been around for over 65 years, wanted to become the first destination for car buyers in the area for its five OEMs (BMW, Honda, Volvo, Buick GMC and Jaguar). Persuade devised an extensive plan that ranges from brand positioning, tagline, updated logo, marketing strategy, a multichannel advertising campaign and even landscaping, in order to create a cohesive rebranding effort. The advertising includes, The Real People campaign, featuring real customers with their Union Park vehicles; each OEM with its own look, but all ads are recognizable as Union Park. The Real People campaign includes print, digital, radio and social media.
We understand Auto Dealers' challenges. From branding, sourcing the best website and digital advertising venders to increasing vehicle sales and fixed-ops sales. Persuade has the knowledge and experience improve year-over-year sales.
3E Consulting Services has been in business for more than 25 years. They work with Fortune 500 companies, keeping their industrial facilities safe and corporate compliant. Although they have been doing this type of work for many years, they weren’t sure how to describe what they do. Persuade wrote their brand positioning statement, their tagline, developed a brand brochure and a new website, sales collateral, marketing and advertising strategies, media plan and ads. Advertising includes vertical publications, radio, targeted emails and social media.
Mercantile Press, a fourth generation print shop has been around nearly 150 years. In the print world the perception of a 100+ year-old company could be seen as a negative. Also like other print shops, Mercantile Press has struggled as the print industry continues to slowdown. Analysis of sales found the most stable portion of the business has been with blue-chip companies for which they have had longstanding relationships. Based on these findings, Persuade wrote their brand positioning statement, their tagline, developed a new website and marketing strategy.
Persuade is a full service advertising agency. Our approach involves an open discussion that leads to a new strategic direction and marketing communications that create awareness, increase leads and conversions.
You will benefit from our strategic planning, corporate branding and data knowledge that allows for multi-channel advertising that targets your specific audiences, great creative, media planning and buying, and production capabilities that all work together in creating a cohesive campaign allowing for measurement and a true ROI.
With Persuade, you get Madison Avenue experience. Our founder, Lisa Liebesman, is a marketing entrepreneur and sales professional. She began her advertising career in New York City. She has worked on major national and international accounts that range from Puma, Fisher-Price, PricewaterhouseCoopers, The NASDAQ Stock Market, and Volvo Cars of North America.
Additionally, she has an extensive background in the automotive industry from her recent work on the dealership-side (OEMs include BMW, Honda, Volvo Cars, Buick GMC and Jaguar).
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We love helping business owners by creating individualized advertising plans that will help them reach their goals. Contact us today to see what we can do for you.
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